SMART Goals

Specific

Questions to consider when writing specific goals:

Why is this a goal?
What do I want to achieve?
When do I want to accomplish this goal?
Who needs to be included to complete this goal?
Where will I complete this goal? (Necessary only when a goal needs a mandated physical environment to be completed; i.e. I will run five miles on the track every day.)

Measurable

Questions to consider when writing measurable goals:

What metrics will I use to track this goal?
Are there multiple ways to measure success for this goal?
What quantifiable change to the business am I hoping to achieve by accomplishing my goals?

Attainable

Questions to consider when writing attainable goals:

Relevant

Questions to consider when writing relevant goals:

Time-based

Questions to consider when writing time-bound goals:

Example

if our goal is to increase the number of leads we generate. How can we turn this into a SMART goal?

Specific — The sales and marketing team will work together to generate 30 new leads through an email nurture campaign dedicated to our prospects in the healthcare industry.
Measurable — We will track the number of leads closed and email engagement to measure the success of our campaign.
Attainable — We have an email marketing program in place and a list of our prospects readily available.
Relevant — Our goal aligns with our company mission to provide better project management software to the healthcare industry.
Timely — We will roll this email campaign out over a 4-week period starting on July 28th. Emails will be sent on Tuesdays, and we will continue to track the success of our emails for a 6-week period.